0
items
$0
Professional Experience
Product Design consultant
Consultant | san francisco | December 2017 – present
Work with several early-stage startups strategizing business opportunities and direction, prioritizing product features and defining design solutions.
Product Designer
Pro Unlimited @ Facebook | Menlo Park | September 2016 – December 2017
Partnered with cross functional team to identify and prioritize product features. Designed end to end product experience of Marketing Mix Modeling and Brand Lift for Ads Measurement. (under NDA)
Sr. Product Designer
Castlight Health | San Francisco | January 2015 – May 2016
Led and provided design strategies for Castlight Health mobile app, projects included mobile app redesign and Action End User Recommendation Framework.
Improved the data mapping workflow significantly via redesigning internal tools.
Sr. Interaction Designer (consultant)
Target | San Francisco | July 2014 – December 2014
Led the redesign of Target iPad app included Guest Account Management, Target List and My Stores to drive up app discoverability and user engagement.
Sr. Interaction Designer
StubHub | San Francisco | January 2012 – May 2014
Redesigned StubHub native mobile checkout, increasing the conversion rate by 20% within one month since launch.
Adopted RWD (Responsive Web Design) to redesign StubHub mobile web.
Designed StubHub SXSW music app for event discovery during SXSW.
UI/UX Designer
RollCall (acquired by StubHub) | San Francisco | November 2010 – December 2011
Sole designer for the mobile app and web application of RollCall, a social planning tool that helps its members plan get-togethers and meetings with friends using their mobile phone.
UI/UX Designer (consultant)
Momentum design lab | San Francisco | August 2010 – October 2010
Designed web, mobile, and touch screen applications for a variety of clients across Software, Energy, Hardware industries.
Interactive Design Intern
Studio AND | San Francisco | January 2008 – April 2008
Designed visual presentation and interaction code with ActionScript 3.0.
Internet Marketing Coordinator
The Walt Disney Company Taiwan Ltd. | Taipei Taiwan | October 2004 – March 2006
Designed and coded Disney Home Video campaign web pages. Executed the E-commerce marketing projects.
Awards
eBay Provisional Patents, 2013 & 2014
eBay Blue Moon Award, November 2013
eBay Shining Star Award, January 2013
Best Creativity Award, 2003
National University and College Creativity Competition | Taiwan
Project: Interactive Multimedia Movie "The Violet Edge"
Education
Academy of Art University, Computer Arts New Media (MFA)
San Francisco | January 2007 – May 2010