Resume

Product Designer
Pro Unlimited @ Facebook, Menlo Park, September 2016 – Present

  • Design end to end product experience of Marketing Mix Modeling and Brand Lift for Ads Measurement. (under NDA)

Sr. Product Designer
Castlight Health, San Francisco Bay Area, January 2015 – May 2016

  • Led and provided design strategies for Castlight Health mobile app, projects included mobile app redesign and Action End User Recommendation Framework.
  • Improved the data mapping workflow significantly via redesigning internal tools.

Sr. Interaction Designer (consultant)
Target, San Francisco Bay Area, July 2014 – December 2014

  • Led the redesign of Target iPad app included Guest Account Management, Target List and My Stores to drive up app discoverability and user engagement.

Sr. Interaction Designer
StubHub, San Francisco Bay Area, January 2012 – May 2014

  •  Redesigned StubHub native mobile checkout, increasing the conversion rate by 20% within one month since launch.
  •  Adopted RWD (Responsive Web Design) to redesign StubHub mobile web.
  •  Designed StubHub SXSW music app for event discovery during SXSW.


 UI/UX Designer
 RollCall (acquired by StubHub), San Francisco Bay Area, November 2010 – December 2011

  • Sole designer for the mobile app and web application of RollCall, a social planning tool that helps its members plan get-togethers and meetings with friends using their mobile phone.


UI/UX Designer (consultant)
Momentum design lab San Francisco Bay Area, August 2010 – October 2010

  • Designed web, mobile, and touch screen applications for a variety of clients across Software, Energy, Hardware industries.


Interactive Design Intern
Studio AND, San Francisco Bay Area, January 2008 – April 2008

  • Designed visual presentation and interaction code with ActionScript 3.0.


Internet Marketing Coordinator
The Walt Disney Company Taiwan Ltd., Taipei Taiwan, October 2004 – March 2006

  • Designed and coded Disney Home Video campaign web pages. Executed the E-commerce marketing projects.

 

Awards

eBay Provisional Patents, 2013 & 2014

eBay Blue Moon Award, November 2013

eBay Shining Star Award, January 2013

Best Creativity Award, 2003
National University and College Creativity Competition, Taiwan
Project: Interactive Multimedia Movie "The Violet Edge"

 

Education

Academy of Art University, Computer Arts New Media (MFA)
San Francisco, January 2007 – May 2010

Yuan-Ze University, Information Communication Department (BFA)
Taipei Taiwan, September 1999 – June 2003